Hi, I'm Jesse Crystal. Senior product designer with 11+ years across FinTech, EdTech, and growth-stage startups — currently at Athena Home Loans in Sydney, turning ambiguous problems into clear, human-centred products.

Based in Sydney, I design lending products at Athena Home Loans — working end-to-end from discovery through to launch.

I've worked end-to-end across web and mobile — from B2B AI inspection tools at Tractable and a rewards app at Liven, to growth and A/B testing at Uptime and a new e-commerce platform at Butternut Box. My approach blends research, systems thinking, and a high bar for craft, working closely with engineers and data to ship real product.

Lately I'm especially interested in how AI is changing the design workflow — from research synthesis to vibe coding and faster prototyping. When I'm not designing, you'll find me hiking or somewhere outdoors.